Catholic Health East: Latest News

Catholic Health East Announces Appointment of New Vice President, CCMSN

August 21, 2009

Kathleen Miller
Vice President for Marketing & Sales (CCMSN)

Newtown Square, Pa. – August 21, 2009 -- Catholic Health East (CHE) announced the recent appointment of Kathleen Miller to vice president, marketing and sales, within the continuing care management services network, (CCMSN) a supportive health corporation of CHE.

In this role, Miller will work with colleagues at the regional health corporations, members of CHE to support the sales function through the development of marketing plans, sales training, advertising and other activities. She will focus on maximizing occupancies in independent living and assisted living communities and reports to the CEO, CCMSN. She will also conduct market research and marketing plans.

Miller will also work with Catholic Health East Senior Services Management (CHESSM), a division of CHE designed to provide consultative and management services to organizations unaffiliated with CHE. Here she will work with continuing care retirement communities in marketing and sales to optimize their occupancies.

“We are very excited to have Kay spearheading our sales and marketing efforts for CCMSN. She brings a special expertise that will help this aspect of our work,” said John Capasso, president and CEO, CCMSN.

Miller brings close to 20 years experience to the continuing care field. She was most recently was vice president of marketing for Life Care Retirement Communities, Des Moines, Iowa, the seventh largest non-profit senior living provider where she was responsible for driving comprehensive assessment and restructuring of organization’s marketing, sales, communications, and public relations efforts. Prior to this, she was vice president of marketing and communications for Presbyterian Villages of Michigan in Southfield, Michigan.

She earned a master’s degree from the University of Michigan with an emphasis in gerontology and was a member of the Hartford Geriatric Fellowship program, where she received extensive training relating to seniors and earned her B. A. from Wayne State University, Detroit, Michigan.

In Michigan, she served on the Advisory Council for the Area Agency on Aging 1-B and has served on multiple committees associated with the Governor’s Medicaid Long Term Task Force including chairing a sub-committee on regulatory issues and restrictions related to licensed and unlicensed assisted living services.

She has given multiple presentations on marketing and communications, as well as advancing Green Houses in urban settings, at the annual national conference on aging held jointly by the National Council on Aging and the American Society on Aging. Miller also participated in an exchange program hosted by the United States-Japan Training Institute in Care for the Elderly and presented on Green Houses in Kyoto, Japan.

Catholic Health East (CHE), a Catholic health system co-sponsored by nine religious congregations and Hope Ministries, is based in Newtown Square, Pennsylvania. CHE provides the means to ensure the continuation of the Catholic identity and operational strength of the sponsors’ health ministries, which are located in 11 eastern states from Maine to Florida. The CHE system includes 34 acute-care hospitals, four long-term acute-care hospitals, 25 free-standing and hospital-based long-term care facilities, 14 assisted-living facilities, four continuing-care retirement communities, eight behavioral-health and rehabilitation facilities, 32 home health/hospice agencies, and numerous ambulatory and community-based health services. CHE facilities employ approximately 54,000 full-time employees as partners in ministry.

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