Catholic Health East: Ethics Topics

Topics:

Advertising

	+ Also see Conflicts of Interest
	+ Also see Marketing
	Module 04 Handout - Advertising & Marketing (56K) Class outline for advertising and marketing
Church Teaching
	The Catholic Church's Handbook on Ethics in Advertising
Article/Commentary
	06/22/05 AMA leaders OK study on effects of drug advertising Study examining whether advertising drugs directly to consumers leads to additional costs, unneeded prescriptions or other negative side effects.
	Healthcare Marketing: 6 Strategies for Crafting 'Ethical' Hospital Advertising A recent article in the Archives of Internal Medicine raises questions about the ethics of hospital advertising. The study of 17 university medical centers reveals that certain direct-to-consumer advertising conceals risks and plays on fear, vanity or other emotions to attract patients. Even further, it suggests that some ads create a sense of need in otherwise healthy patients. May 4, 2005
	How Drug Ads Affect Prescriptions [Audio] Pharmaceutical makers know that patients influence which drugs their doctor will prescribe for their treatment. A new study looks at just how much influence they -- and pharmaceutical advertising -- have. NPR
	Module 04 Doctors Reject New Mexico Ad (35K)
Law/Policy
	Module 04 Advertising Guidelines (12K)
Case
	Healthcare Advertising and Ethics:Ways of Seeing a Moral Problem (147K) Organizational Ethics requires that we look at moral problems such as those in advertising by looking from many perspectives
	Module 03 Free Pass or Sales Pitch (24K) Keywords: Cases
	Module 04 Lasik Surgery Ad (113K) Keywords: Cases

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